The Printed Newsletter, as compared to the electronic E-newsletter, has continued to prove, year in and year out, to be the most cost-effective medium to stay in front of and in touch with your customers and prospects. Hands Down!

Why? Let’s examine the reasons. While the electronic newsletters are perceived to cost less than pennies per unit to send, several factors need to be considered:

First, they’re very costly for you to put together. Figuring out the topics, layout, doing the research, and the copywriting can be expensive and overwhelming. Unless you have a professional firm doing it, the chances of ending up with something you’ll be proud to represent your company are not very promising.

Then, before you know it, the whole process begins again. Then again and again. Indefinitely. And you can’t abort the program because NEWSLETTERS work. Never ever forget - regularity is the key!

While some companies provide cheap copy and material, you still have to design, proofread, layout, print and send through the Postal system, potentially a daunting task in and of itself.

Considering the electronic or E-Newsletters? Fact - they get deleted faster than any other type of E-mail. They’re simply ineffective, as are nearly all other electronic messaging and contact programs as has been proven time and again by a raft of experts in the communications field.

The “hard-copy” Newsletter is guaranteed to get attention, whether it’s read cover to cover, or simply scanned for pertinent or interesting information, all the while doing its job in a subliminal manner. Add the extreme personal nature of programs offered by companies such as Custom Newsletter Concepts, you are now armed with one of the most powerful marketing and customer-retention tools available to “stay in regular touch” with your customers and prospects.

Now consider what it would cost you to do an effective “out-reach” to your entire customer base, using for instance, your sales force, or customer service personal to phone or physically visit each customer’s place of business. It doesn’t take long to appreciate that the newsletter can help accomplish the same thing, instantly, without taxing your client’s time it takes to respond to a personal phone call or visit. The value of these approaches, although arguably more effective than a newsletter, is nearly always outweighed by the burden placed on the client to make time to see your salesperson or customer service rep. In today’s hectic business climate, your customer’s time is their most valuable asset and if they happen to give it up, it’s done begrudgingly.

No wonder the hard-copy newsletter is fast becoming the most tasteful and viable vehicle to make your presence felt and stimulate your business.

For perfect customer relations, the “Hard-Copy” Newsletter WINS every time… no contest!