While quality, price competitiveness and meeting delivery schedules are vital in building positive customer relations, nothing speaks louder than a regular stay-in-touch program to let the customer know that you are there for them, thinking about them and never, ever taking them for granted.

And nothing speaks louder to promote your company than happy, satisfied customers. According to The American Marketing Association, referrals comprise a minimum of ten to fifteen percent of all new customers of the average American company, and oftentimes a significantly greater number. In fact, many companies rely on word of mouth or referrals as their sole source of new customers.

Doesn’t it make sense to continually stay in touch you customers to shore up your relationships with this vital supply of new customers? After all, they’re customers acting as your sales agents, if they’re satisfied ones.

Additionally, a regular “stay in touch” program provides one of the most comfortable and subtle ways to “solicit” referrals. Asking for referrals doe’s wonders to increase the quantity of referrals you get. While it’s an easy and appropriate way to go about prompting more referrals, if you don’t have the perfect medium or opportunity to ask, you’ll never appreciate that it’s one of the easiest ways to accomplish a significant base of new customers. A customized company newsletter fills the bill perfectly and is one of the most viable tools you have at your disposal.

Call now to begin your new and exciting newsletter journey.