The days of your customers appreciating your own personal individual expertise, or your company’s perceived value are over. You need to continually reinforce the value YOU bring to them.

If you don’t blow you own horn once in a while, no one else will blow it for you.

Regardless of how good, talented, state-of-the-art or current you are in your respective areas of product or service, you customers want and need to assimilate that.

Staying in front of and in touch with them on a regular basis provides that opportunity.

Sometimes it’s a case where you’re in front of them because they’ve requested you to be, on the phone, or corresponding via e-mail. But more often than not, it’s you having to reach out to them, taking the opportunity to keep them apprised in the latest and greatest provisions your company can offer.

Proactively is always the best policy. And a proactive approach is always the best tool.

This outreach doesn’t or shouldn’t be presented in a boastful, self-serving manner. Interjections, well-timed references and casual conversation, and/or a more formal presentation, whatever works best for the time and occasion are always appropriate and best suited.

No matter the case, it is imperative that you make it a goal to educate, motivate and update your customers on a regular basis, without fail.

Failure to do that will certainly set you up for failure to get your fair share of the marketplace you’re looking to achieve. So go ahead … “Strut your Stuff!”